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Retail units in Jumeirah Village Circle's fastest-growing community. Off-plan pricing, investor-friendly payments, and returns that residential simply cannot match.
Most investors in Dubai look at residential. They buy apartments, collect rent, and accept 6 to 8% returns. But a smaller, more experienced group looks at what sits beneath those apartments: the retail units that serve the thousands of residents above them. That is where the real returns are. And in Jumeirah Village Circle, that opportunity has a name: Serenz.
Jumeirah Village Circle is Dubai's most transacted residential community. Not by accident, but because demand here is structural. Positioned between Al Khail Road and Sheikh Mohammed Bin Zayed Road, it gives residents fast access to Dubai Marina, Downtown, and the airport. That connectivity, combined with affordability and a genuine community feel, has made JVC the first choice for tens of thousands of professionals and families.
Sources: Cavendish Maxwell 2025; Occupi Circle Mall analysis 2025; Metropolitan Real Estate 2025
That population growth of 15% per year is the engine behind retail demand. Every new resident is a new customer for the cafes, clinics, salons, and convenience stores that occupy the community's ground-floor retail units. JVC recorded the highest retail rental growth of any area in Dubai in 2025, at 15.5% year-on-year, precisely because retail supply has not kept pace with that demand.
Residential property in JVC delivers solid yields, typically 6 to 8% gross. Retail in the right JVC location consistently outperforms that. Based on Matika Properties' direct experience across the Dubai retail market, well-positioned community retail units deliver meaningfully higher returns.
"Retail units in Dubai typically deliver gross returns of 8 to 15% per annum, depending on location, community density, and accessibility. A ground-floor retail unit in a high-occupancy JVC tower sits at the stronger end of that range."Based on Matika Properties portfolio and transaction experience across the Dubai retail sector
Serenz retail units are sold shell and core, as is standard for commercial property in Dubai. This is not a limitation. It is one of the most compelling features of this asset class. Shell and core means you receive the unit in its raw structural state: concrete floors, bare walls, basic MEP connections in place. What you do with it from that point is entirely your decision.
That flexibility creates three distinct strategies, each suited to a different investor profile. A residential buyer never has this choice. A Serenz retail investor has all three.
Let your tenant carry out their own fit-out at their cost. Many established F&B and retail operators prefer this. You collect rent from day one of handover with zero fit-out spend.
A finished retail space commands a meaningfully higher rent and attracts a stronger calibre of tenant. Fit-out cost typically recovered within one to two years of the rental uplift it generates.
Fit out, secure a tenant on a strong lease, then sell the income-producing asset at a premium on top of off-plan appreciation already built in.
One of the most investor-friendly payment structures in the Dubai retail market.
Just 20% down secures your full unit at today's pricing. Payments spread across the construction period, preserving your capital until handover on 31 December 2029.
JVC off-plan units consistently reach handover above their purchase price. You benefit from that appreciation before rental income even begins in January 2030.
Shell and core gives you the choice at handover: rent as is, fit out and let at a premium, or fit out and flip at peak value. You decide in December 2029.
With 15% annual population growth and 15.5% retail rental growth in 2025, demand for your retail unit strengthens every year through to handover and beyond.
Let's discuss available units, pricing, and how this fits your investment portfolio. No pressure. Full transparency.
JVC retail rental growth (15.5%) sourced from Cavendish Maxwell 2025. JVC transaction volume sourced from Metropolitan Real Estate 2025. Retail yield range of 8 to 15% reflects Matika Properties experience and is not a guarantee of future returns. Handover date of 31 December 2029 as stated by Matika Properties. Investors should seek independent financial advice before making any investment decision.